Privacy policy

Last updated: August 23, 2025

Modusmoda.com operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services").

Modusmoda.com is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

“Personal information” means information that identifies, relates to, describes, or could reasonably be linked to you or your household. It does not include aggregated or de-identified information that cannot reasonably be linked back to you.

The categories of personal information we may collect or process depend on how you interact with our Services and applicable law:

Contact details (e.g., name, billing and shipping address, email address, phone number).
Account information (e.g., username, password, security questions, preferences and settings).
Commercial/transaction information (e.g., items viewed or added to cart/wishlist, purchases, returns, exchanges, cancellations, order history, and related records).
Payment information (e.g., payment method and transaction confirmations). We do not store full payment card numbers. Payments are processed securely by Shopify Payments or our third-party payment processors.
Device and technical information (e.g., IP address, device identifiers, browser type, operating system, mobile network, and system settings).
Usage information (e.g., how you navigate and interact with the Services, pages or products viewed, links clicked, time stamps, and referral URLs).
Approximate geolocation (e.g., country, city, or region inferred from your IP address).
Communications and support (e.g., messages you send us, customer service inquiries, survey responses).
User-generated content (e.g., product reviews, ratings, Q&A, photos or other content you choose to submit).
Marketing & communications (Klaviyo) (e.g., email address, phone number, opt-in/opt-out status, consent time stamp, campaign and flow interactions such as opens, clicks, purchases attributed to messages, and unsubscribe or STOP requests).
Inferences drawn from the above (e.g., preferences, interests, and trends to help personalize our Services and offers, to the extent allowed by law.

Cookies & Similar Technologies

We and our partners use cookies, pixels, scripts, and similar technologies to operate our Services, analyze performance, personalize experiences, prevent fraud, and deliver marketing and advertising. These technologies may be set by us or by our third-party providers and advertising partners.

Essential cookies – Required for our store to function (e.g., shopping cart, checkout, account login).
Analytics & performance – To understand how our Services are used and improve functionality. For example:
- Microsoft Clarity – Provides anonymized session recordings, click heatmaps, and scroll tracking so we can improve usability. Learn more: Microsoft Privacy Statement.
Email & SMS marketing – We use Klaviyo cookies (such as __kla_id) to recognise visitors and link onsite activity with our email/SMS campaigns. This allows us to send relevant reminders (e.g., abandoned cart emails). See Klaviyo’s Privacy Notice.
Advertising & remarketing – We use:
- Google Ads & Remarketing – Google cookies/pixels track visits and purchases to measure ad effectiveness and serve personalised ads on Google services and partner sites. Learn more and opt out at Google Ads Policies.
- Google Analytics (if enabled) – Tracks site visits, traffic sources, and conversions. You can opt out at Google Analytics Opt-out.

Your choices: In regions where consent is required (e.g., EU/EEA/UK), non-essential cookies (analytics, advertising, remarketing) only run after you opt in via our cookie banner. You may also disable cookies in your browser settings, use opt-out links above, or adjust ad personalisation settings through Google and Microsoft.

Cookie	Provider	Purpose	Duration
__kla_id	Klaviyo	Links site activity with email/SMS marketing	2 years
_ga	Google Analytics	Traffic & usage analytics	2 years
_gcl_au	Google Ads	Conversion tracking & remarketing	3 months
_clck, _clsk	Microsoft Clarity	Session analytics, heatmaps	1 year

How We Use Your Information

We use the personal information described above for the following purposes:

To process and fulfil orders, including payment, shipping, returns, and customer support.
To maintain and secure your account and our Services.
To provide, operate, and improve our website, products, and Services.
To personalise your experience and recommend relevant products.
To communicate with you, including transactional messages and customer support responses.
To send you marketing emails and SMS (via Klaviyo), with your consent where required.
To perform analytics, reporting, and measurement, including through Google Ads and Microsoft Clarity.
To detect, investigate, and prevent fraudulent or illegal activity.
To comply with legal obligations and enforce our policies.

Sharing & Disclosures

We share personal information with trusted service providers that help us run our store and Services, including:

Shopify (ecommerce platform and payments).
Klaviyo, Inc. (email/SMS marketing and related analytics).
Google LLC (advertising, remarketing, and analytics).
Microsoft (Clarity analytics).
Payment processors, logistics/shipping providers, IT/security support, and professional advisors as necessary.

We do not sell personal information. We disclose data only as necessary to operate our Services, comply with the law, or protect our rights.

How We Use Your Personal Information

Provide, Tailor, and Improve the Services: We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention: We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe.
Communicating with You: We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
Legal Reasons: We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
Payments are processed securely via Shopify Payments and trusted third-party providers. We accept major credit and debit cards as displayed during checkout. We do not store full card numbers or sensitive authentication data.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, and shipping).
With business and marketing partners to provide marketing services and advertise to you.
When you direct, request us, or otherwise consent to our disclosure of certain information to third parties.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here: Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We are not responsible for the privacy or security of such sites.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable. How long we retain your personal information depends on whether we need it to provide Services, maintain your account, comply with laws, or resolve disputes.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below:

Right to Access / Know
Right to Delete
Right to Correct
Right of Portability
Managing Communication Preferences

EEA/UK users may also have rights to object to processing, restrict processing, and withdraw consent.

GDPR Compliance (United Kingdom)

If you reside in the United Kingdom or the European Economic Area (EEA), the following applies in accordance with GDPR and UK GDPR:

Legal Bases for Processing: Contractual necessity, legitimate interests, legal obligations, and consent (which may be withdrawn at any time).
Additional Rights: Right to object, restrict processing, data portability, and lodge complaints with a supervisory authority.
Supervisory Authorities: United Kingdom: Information Commissioner’s Office (ICO)
International Transfers: We rely on Standard Contractual Clauses (SCCs) or UK International Data Transfer Agreements (IDTA) where required.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. You may also complain to your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country you live in, relying on SCCs or equivalent agreements where required.